Running a modeling agency based in Berlin, Germany, while managing talents across several European countries—including the Netherlands, Denmark, Switzerland, Sweden, Norway, and Belgium—has taught me invaluable lessons about the industry. Whether you're an aspiring model from Amsterdam, Copenhagen, or Stockholm, these insights can help guide you on your journey to success in modeling.
1. There’s No “Right” Way to Run a Modeling Agency—But Fairness and Ethics Are Key
One of the most important lessons I’ve learned is that there isn’t a single “right” way to run a modeling agency. Every agency has its unique way of operating, but what remains crucial across the board is fairness and transparency. Whether you're applying to an agency in Berlin, Oslo, or Zurich, you need to work with people who prioritize open communication and ethical practices.
At my Berlin-based agency, I ensure that contracts are fair and transparent for both the models and the clients. So, if you're a model in any of the countries I manage talents from—Germany, the Netherlands, or Belgium—it's essential to choose an agency that values ethics and clear communication.
2. You Can’t Force People to Be Motivated—Find the Right Agency Match
Motivation is something that has to come from within, and this has been a key lesson in managing talents across Europe. I work with models from Germany, Denmark, and Switzerland, and the models who succeed are those who bring their own drive and determination.
If you're applying to a modeling agency in Germany, Sweden, or Belgium, you’ll find that while agencies can offer you guidance and opportunities, they can't do the work for you. It’s important to connect with an agency that aligns with your goals, but remember, your dedication and motivation are what will set you apart from others.
3. Having a Mentor or Therapist Helps Navigate the Modeling Industry
The modeling industry can be isolating at times, especially when you’re working across different European markets. Whether you’re a model in Oslo, Zurich, or Brussels, having a mentor or therapist to support you through the highs and lows of the industry is invaluable.
My agency has found that models in Germany, Norway, or Sweden who have someone to guide them through challenges are more likely to succeed. A mentor with experience in the European fashion scene can help you navigate specific markets, while a therapist can ensure you maintain your mental well-being during the journey.
4. Perfection Isn’t Necessary—Confidence and Boldness Will Set You Apart
Models who stand out in competitive markets like Berlin, Amsterdam, or Copenhagen are the ones who are confident and willing to take risks. Perfection is a myth, but boldness and uniqueness are real.
If you’re applying to agencies in Germany, Switzerland, or the Netherlands, embrace what makes you different. The most successful models I’ve worked with across Europe weren’t the ones who waited for everything to be perfect—they were the ones who boldly took chances and let their individuality shine.
5. Stick to Your Values—They Will Guide Your Modeling Career
Having a clear set of values is essential in this industry. When I founded my Berlin-based modeling agency, I established core values that guide every decision I make. Whether you're applying to agencies in Germany, Denmark, or Belgium, it’s crucial to work with an agency that aligns with your personal values.
If diversity, sustainability, or transparency are important to you, find an agency in your country—whether it’s in Norway, Sweden, or Switzerland—that champions those causes. Staying true to your values will ensure a fulfilling and successful career in modeling.